Let’s say you have a stunning, well-branded e-commerce site. However, you’re not sure why there’s no organic traffic from Google search results.
Or you have the opposite problem – your website contains all the right content and keywords. However, the design tends to be unattractive and as a result, you have poor bounce rates.
This is a balancing act all online businesses must face. Not only does a visually appealing and SEO-optimized website help your audience find what they are looking for, but these are both fundamental factors in boosting overall conversion rates.
There are steps you can take to improve website design and SEO optimization without sacrificing either.