Keyword placement is incredibly important in terms of maintaining a good ranking with search engine results, but it doesn’t mean you have to sacrifice good copy to get there.
Content is king. We hear this phrase so often it may start to lose meaning, but it’s also true. Google recognizes and favors valuable content that is not only searchable, but shareable. This means that the content you write must be written with the intent to either inform, entertain, challenge, or convert your target audience. It must be written well.
Just to be clear, the term content can refer to a number of things, including the written copy for your website, blog posts, press releases and media kits, social media accounts, marketing emails, and more. Your business may not have a marketing copywriter or in-house copywriter, but there are still ways of making sure that your copy is at the top of its game. SEO Brand will teach you 5 quick ways to improve your writing today.