Tips for Better User Experience and Site Design

    User experience and site design is a tricky thing. Not because the process is inherently complicated, but because you have to put yourself in another person’s assumed non-techie shoes from a user’s perspective.

    Seamlessly integrating the two together can seem difficult. It’s a combination of solid visuals and successful website pages that not only work, but make sense to your target market. Luckily for you, SEO Brand’s got some tips for creating a better user experience and site design for your e-commerce site.

    User Experience and Site Design

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    SEO Case Study: CenterPoint Group, Trusted Procurement Advisor

    SEO case study

    Based in Princeton, New Jersey, the CenterPoint Group is renowned along the east coast for their ability to provide measurable cost-reduction solutions for companies operating within today’s market. There’s no question as to what the CenterPoint Group does for their clients. But what does their website do for its visitors?

    SEO Brand has set out to create something that better embraces the excellence of the CenterPoint Group, taking a text-based page with very minimal white space, and making it visually dynamic and interactive. Below you can read more about our SEO case study.  (more…)

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    5 Signs it’s Time for a Website Redesign

    With digital trends evolving at a steady pace, it’s hard to know when your business needs a website redesign, or when your website needs a much-needed update. When it comes to something as subjective as design, there may even be disagreements among your team about what looks good or feels right.

    So how are you supposed to know when it’s time for a website redesign?

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    Improve Your Google Ranking Through Quality Backlinking

    Many businesses have heard of backlinking already. But for many reasons, backlinks have had a poor reputation in the past.

    Perhaps this is because you haven’t actually “seen” the results you wanted from previous backlinking efforts, or because you’ve purchased some cheap links on publishing websites that seemed a bit sketchy. Either way, there’s a wrong way to do backlinking (and this actively hurts your website), and there’s a right way to do it (which helps increase your ranking with Google).

    SEO Brand knows that quality backlinking along with your normally scheduled SEO services has never been more important than it is today.

    Quality Backlinking
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    Placing IM Chat Widgets on Your Website

    If you have not heard about this useful tool before, IM (Instant Messaging) chat widgets are installed in websites that want to offer a better customer service appeal to clients.

    While sending an email can be just as convenient, being able to chat directly with a salesperson can give you an edge over your competition. SEO Brand will outline a few other ways you can use IM chat widgets to increase sales on your website.

    IM Chat Widgets

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    A Brief Guide on Using Email Autoresponders

    Okay, moment of truth. The world of digital marketing is complex. Many marketers feel overwhelmed with managing various online activities and trying to find the digital marketing “sweet spot” that not only delights customers and target audiences but that also boosts conversion rates and marketing ROI.

    One area of digital marketing that many marketers try to master is email marketing. Although building a solid email marketing campaign might require some initial investment in selecting software, writing content, and setting up tracking codes, the good news is that email marketing can be also automated, saving marketers more time and resources than they realize.

    iContact Email Autoresponders

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    5 Creative Ways to Use Twitter for Business

    Twitter has created a world of short status updates for people to share with their friends and others. Through the successful rise of Facebook Advertising for companies, Twitter now has applications to make the social networking site more friendly on a commercial level.

    Twitter for business seems to have been a little slower to tailor their site towards money making endeavors. However, they have found their footing in offering companies the opportunity to get creative while encouraging sales.

    Twitter For Business

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    Google vs Bing for Search Engine Optimization

    It’s no secret that Google is at the forefront of most marketing campaigns today. Websites and content strategies are optimized around Google’s algorithms for businesses to build and maintain a solid online presence.

    If your website has a high Google rank, then you’re good, right? Not necessarily… Believe it or not, Google has some serious competition with other search engines, such as Bing and Yahoo.

    We know that you are probably thinking, Yahoo? Wasn’t that a 90s thing – right up there with AOL? Does anyone even use Bing? The answer is YES. In fact, it is important to optimize multiple search engines as you could be missing out on some great business opportunities.

    Perhaps you’ve already spent a lot of time and money getting your website to appear on page one of Google, now you have to think about optimizing for another search engine? Is it even worth it? Read on to learn more about the differences between Google and Bing and why you should be optimizing for both.

    Google vs Bing

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    How to Instantly Increase Conversions on Landing Pages

    If you use landing pages and traditional marketing funnels to make the majority of sales, you may not be getting the conversions you want.

    SEO Brand knows that making the perfect landing page is a long process. It’s really the combination of art and science. There are also certain rules that must be followed. Having well-written headlines, consumer-focused design, and just the right sales language from a marketing guru is just the beginning. The entire funnel leading up to the page must also work seamlessly. For this reason, perhaps you’ve given up on using them altogether.

    However, the reason why you need landing pages is that they are made specifically for conversion. Since landing pages capture information about your target audience, there is much to learn from the data you collect. Just remember that it’s worth the effort because increased conversions mean more revenue. Below is a short checklist of ways to increase landing page conversions instantly.

    Increase Conversions

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