The Power of Online Reviews

    When people need to book a restaurant, they tend to look at online reviews to understand the quality of the food and service delivery. They can check the restaurant’s Facebook Page to see if there are any specials or photos of the food. They click on their Yelp app to read testimonials from past customers.

    Before booking a hotel, buying a car, ordering a new television or computer, customers are well-versed in researching a product well before they buy it. Put simply, online reviews directly drive sales.

    Reviews and testimonials convince people to buy services and products by removing uncertainty about the performance of a product. Reviews are first-hand pieces of evidence that your business will outperform their other options.

    Aside from directly driving sales, reviews serve two more very important functions. They increase brand awareness and your company reputation. User reviews also increase search engine rankings through user-generated content, backlinks, and reputation strengthening.

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    5 Ways to Improve Your Online Reputation

    If businesses want to be taken seriously, it cannot ignore the importance of online reputation. Before the internet, businesses built their reputation slowly and through word of mouth. Today, a business reputation can be built quickly. However, just as easily a business reputation can be built, it can be tarnished in a matter of seconds.

    Thanks to the digital age, customers can share their thoughts and their version of their experiences with your brand with a few clicks. The internet can be a godsend for companies that want to grow quickly, but can be a headache if customers leave negative reviews. That is why businesses should track what is being said about their company and take charge of their online reputation. Here are a few ethical ways for businesses to build and foster a positive online reputation.

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    7 Best Practices for Managing Your Facebook Business Page

    For many businesses, social media is a big mystery. Many businesses cannot see the value in it and so they throw it to the side. That is a mistake. Millions of potentials customers use social media every day to connect with family, friends, and business. A business that fails to include social media in their marketing plans is missing out on a huge opportunity to connect with their customers and secure new ones.

    For businesses that want to begin adding social media to their marketing plans might wonder how to use social media to benefit their business best. To start, businesses must familiarize themselves with some of the best Facebook practices in the business.

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    Finding Profit Through Facebook Advertising

    Social media connects your business with the world.

    It does this in a variety of ways. From simple concepts such as likes, comments, and shares, to more complex features like reviews and calls-to-action, Facebook is truly necessary for brands who want to engage with their audience.

    You may have considered the idea of Facebook advertising in the past, but you’d be surprised at how many times companies place ads without much thought behind them. Perhaps you’ve “boosted” your current posts for $5 or $10 and have seen little to no results. Or you have run real ads before, but did not develop any strategies or put into place best practices for managing your page as a whole.

    There is a lot more to it than that.

    SEO Brand will touch on some of the reasons why Facebook advertising can help your business on a social level. We’ll also provide a few simple steps on how to get organized.

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    Tips to Instantly Improve Off-Page SEO

    If you haven’t heard the term before, off-page SEO refers to strategies you can use to increase your own rankings away from your actual website.

    This is opposed to on-page SEO, which utilizes optimization techniques on your site. This includes adding keywords to landing pages, writing alt tags for images, and including H1 headings that reflect your content.

    Some off-page SEO is outside of our control, but there are steps you can take to build a foundation that works for you. Consider that these tasks, while time-consuming, can do a lot to raise your standing with Google. Below we will show you how to better your off-page SEO strategies.

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    How Website Speed Impacts SEO Ranking

    Website speed is a measurement of how fast the pages load on your website or e-commerce site.

    A slow-moving website is actually a common problem among businesses, but many are unsure how to solve this problem, especially is they are afraid of “messing up” already existing features or the SEO that is already implemented.

    However, this is counterintuitive. This is because if a website takes too long to load, your key customers may lose interest and find the same products or services elsewhere. Slow sites may seriously hurt your conversion rates. More than that, did you know that search engines will actually take website speed into account in the ranking process?

    There are ways to ensure that your website speed is not slowing down your sales or your rankings. You may need to sit down with your website developer, designer, and digital marketer so that all of the necessary steps can be taken. Read below to find out more.

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    3 Steps to Get More High Quality Backlinks

    Search Engine Optimization (SEO) is one of the most important components of an effective and comprehensive online marketing strategy. High-quality backlinks are a vital part of off-page SEO, and they have the power to drive your website and improve search engine visibility.

    Unfortunately, the practice of backlinking has had a poor reputation in the past. This is due to the fact that if you are linking to a “spammy” website, Google will actually penalize you and drop your rankings. This includes publisher sites that will accept articles of any length or any topic, just as long as you pay them to publish it. If this is a practice your company has participated in, bad backlinks, both free and paid, should be disavowed so that your website remains unaffected.

    Businesses associated with relevant, trusted websites will see a positive impact on their rankings, especially if you make a habit of producing quality backlinks little by little. There are many ways to get the quality backlinks you actually want, and SEO Brand will show you how to get started in three simple steps.

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    The 5 Pillars of Social Media Success

    OK, so you may feel social media-ed out. You had to make a Facebook page and a Twitter account. You’ve joined Instagram and LinkedIn. Now you have a YouTube channel. Not only do you have to create these pages, but you have to update them with the correct information and link them back to your website or e-commerce site.

    And now you have to start conversations on each of these platforms?

    Businesses that do not have a social media department or in-house expert traditionally build the foundation for these pages but rarely follow through at all. However, retaining a strong social media presence is more than just “having” these pages. If you are unsure how to manage your social media processes, SEO Brand has laid out 5 pillars of social media success that you can easily implement.

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    5 Quick Ways to Improve Your Writing

    Keyword placement is incredibly important in terms of maintaining a good ranking with search engine results, but it doesn’t mean you have to sacrifice good copy to get there.

    Content is king. We hear this phrase so often it may start to lose meaning, but it’s also true. Google recognizes and favors valuable content that is not only searchable, but shareable. This means that the content you write must be written with the intent to either inform, entertain, challenge, or convert your target audience. It must be written well.

    Just to be clear, the term content can refer to a number of things, including the written copy for your website, blog posts, press releases and media kits, social media accounts, marketing emails, and more. Your business may not have a marketing copywriter or in-house copywriter, but there are still ways of making sure that your copy is at the top of its game. SEO Brand will teach you 5 quick ways to improve your writing today.

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    Top Tips for Building Online Reputation

    You can spend years building up a good online reputation only to have it ruined within a few hours.

    Bad press spreads fast, and even if you are not a high-profile company, it is entirely possible to lose sales over a few bad reviews. The point is, when the public finds a reason to not trust a company, they find what they need elsewhere.

    Whether you are building a personal brand or a corporate one, here are a few tips to building your online reputation.

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