If businesses want to be taken seriously, it cannot ignore the importance of online reputation. Before the internet, businesses built their reputation slowly and through word of mouth. Today, a business reputation can be built quickly. However, just as easily a business reputation can be built, it can be tarnished in a matter of seconds.
Thanks to the digital age, customers can share their thoughts and their version of their experiences with your brand with a few clicks. The internet can be a godsend for companies that want to grow quickly, but can be a headache if customers leave negative reviews. That is why businesses should track what is being said about their company and take charge of their online reputation. Here are a few ethical ways for businesses to build and foster a positive online reputation.