With so many options for shopping online, e-commerce businesses have a problem with being memorable among their competitors.
Branding has the ability to inspire a lasting impression among your customers, but not many companies know how to develop an identity that relates to their target audience.
At SEO Brand, we know that branding is not just a logo and a series of graphics. While this is an important part of the process, it ultimately does not tell the story of your company.
Branding an E-commerce Business
In today’s marketplace, having a purpose for your brand serves as the differentiator between you and your competition. Having a relatable goal ultimately contributes to your brand’s recognition, ensuring that your message and your image (logo, advertisements) are relatable to build customer loyalty.
When deciding on the colors that you use for your logo and advertisements, make sure that you use colors that complement each other. While you may understand the basics of matching colors, it is worth the money to invest in a professional designer to help you choose a color scale for your business. Whether your business is digital or physical, having a coordinated website (or any printed material) that looks good is certain to attract more customers.
By maintaining uniformity, your brand can also evoke emotion in your customer, whether that be desire, happiness, or a sense of belonging. Whatever the emotion that your brand evokes in your customer, find a way to connect with that emotion.
When customizing your design, choose from fonts that are easy to read. While the fancy, cursive fonts may look nice, that are not the easiest to read. While you do have more wiggle room when it comes time to creating headlines, try to stick to one or two fonts to use across all of your products.
Deciding upon physical items to brand for your business can be tricky. If you have ever been to a convention, you probably went home with an assortment of pens, totes, t-shirts, and calendars. When branding your business, think of useful products that you can offer to your customers. Flash drives, pens, calculators, mugs, and planners are all physical products that are often used every day. As long as your customer keeps these products, they will not be able to forget your brand.
Ensure Brand Consistency
Even if you are the only one doing all the writing, it is important to keep your voice consistent. By keeping your general tone and the formality of your writing the same or similar, you will be creating a writing style that matches with your brand’s market image.
If you decide to hire writers to write your work for you, make sure that they understand what message you are trying to spread to your market. You may also want to consider hiring an editor to look over the work that your writer produces correct punctuation, spelling, and grammar, as well as a reliable style and voice.
Design Similar Versions
When displaying your logo on different sites, you are not always going to have adequate room to display your whole image. Your logo should have different versions, including a vertical one, a horizontal one, and a square one. You can even create a black and white version of your logo.
While you do not need to have a brand new design for each shape and size, try to be as consistent as possible when creating the visuals of your logo. Building an eye-catching logo can help to create a solid brand identity for your company. By skipping over these types of important details, your brand may be see to the public eye as unprofessional and amateur.
Why Brand Identity Matters
Building your brand identity can truly make or break your company. Building a brand that is recognizable can help to increase traffic and build trust among your customers. By creating a brand that is not only recognizable but trustworthy, you will help to inspire your employees and generate new customers. By creating a positive image for your brand’s image, you will help to increase your traffic, which ultimately leads to an increase in sales.
SEO Brand is located in several parts of North America and reaches out across the Atlantic. Our mission is to help companies, whether they are digital or physical, to turn a profit from your brand’s traffic. At SEO Brand, we understand that the success of your business is extremely dependent upon your business’ branding. Whether you are a brand-new business or you have been in the industry for years, we have something to offer to you. Our digital and physical marketing services can help your brand to reach your target audiences, while also maintaining a unique public image.