SEO Brand worked with VelaPoint on generating successful lead generating campaigns within the highly competitive health insurance vertical in the United States. We developed a strategic click-to-call campaign leveraging mobile search capabilities. Various styles of creative assets were also tested to determine the optimal conversion pathways for users searching from a mobile device. As a result, we were able to develop a unique solution that combined click-to-call search advertising with onsite mobile mechanisms that made it easier for users to speak with an agent.
The Residences at the Ritz-Carlton partnered with SEO Brand to increase brand awareness. Targeting an affluent niche market, we developed campaigns across different channels of marketing to generate viable leads. We leveraged the power of search and display advertising to generate new pathways for inbound traffic. By targeting multiple geographic areas, we were able to capture targeted users and generate interest for the properties available.
In 2013, Stone Rose chose to become increasingly active in marketing to the end user. With the agency’s collaboration, the company set out to become a dominant presence online by investing in email remarketing campaigns, sophisticated social media advertising, and influencer outreach programs. We established core metrics relating to customer acquisition, such as the effective cost per acquisition for first-time users and the average customer lifetime value.