Online Public Relations
Generate Awareness with Online PR
Building credibility for your company online can be a difficult task if you do not have any accessible branded content. Our online PR services aim to create keyword-rich content that will generate awareness for your company and build brand equity. Our online PR services are geared towards increasing your brand name’s value through press channels around the web.
Reasons to Invest in Online PR Services
- Boost your Brand Recognition Online: online PR gives you control over what people see when they search for your brand online. By generating a gamut of online content, you can dominate the web space within your vertical and control the information users see when searching for your brand.
- Announce Company News and Events: we can create keyword-rich press releases to drive traffic to your website and business simultaneously by taking advantage of important news and/or events related to you company. Press releases can revolve around topics such as new product launches, significant company events, and other news from which we can create interesting content.
- Create a Buzz: in the case of new product launches or providing new services, our content marketers will develop strategic online PR plans of action to create a viral buzz across the web. We will identify pertinent press channels, forums, and blogs to target for our strategic marketing efforts.
Benefits of Online PR
- Increased Brand Awareness: positive messages, articles, blogs, and press releases are all used to ensure a constant flow of desirable content that has been planned in advance and distributed across the web.
- Improved SEO Effect: by creating a wealth of valuable content that can be linked back to your site strategically, we can incorporate search engine optimization within our online PR efforts to boost the ranking performance of pertinent keywords.
- Increased Referral Traffic: our online PR activities will not only create referral traffic through strategic backlinking, but will also create top of mind awareness for your brand that will encourage users to visit your website directly or through search engines.
- Enhanced Online Presence: a strategic online PR plan of action will bring your brand name from the obscure locales of the web to the forefront. This also permits you to control the type of branded content users can find online, giving you the opportunity to shape your brand’s perception online with a wealth of positive content.