Leverage the Power of Blogger Outreach
Peer-to-peer recommendations are becoming more important for brands of all types to break through the clutter of traditional advertising. We have developed a solution based on sponsored reviews that allow advertisers to get in front of targeted audiences in a more organic fashion than typical online advertising tactics such as banner ads. Our unique technology allows us to cleverly match your business with “influencers”, providing you with access to potential brand ambassadors that have a significant influence within their respective online communities.
We have developed a network of content publishers and social influencers spanning numerous verticals, providing us with a continuously growing database of potential advertising partners for our clients. Our network of influencers understand the power of peer recommendations and they’ll advertise or share their personal experience of your product, all the while building awareness of your brand, giving you a wider reach, and ultimately, boosting your sales.
Benefits of Blogger Outreach
- Branded content is published by credible sources within targeted communities. This can give you access to niche targeted audience where we can potentially develop new customers for your business.
- Ability to access niche target audiences on all social sites. This can prove to be very advantageous as social media platforms continue to become increasingly popular.
- Earned media will be perceived as more organic than paid advertising, giving your brand the opportunity to deliver messages that resonate with your targeted audience.
- Influencer outreach initiatives can eventually provide a lower CPM than banner ads and traditional forms of advertising.
- By enlisting bloggers through outreach programs, we can develop brand ambassadors that will highlight your brand and promote your products and services in a positive light.
Our Blogger Outreach Process
- Influencer Identification: we review all social influencers and content publishers before reaching out to them based on influence metrics, content quality, and fit within the campaign objectives.
- Content Guidelines: we will determine which type of content will resonate best within online communities based on the campaign objectives. Content created by influencers can be in the form of informational posts, product and service reviews, or business reviews.
- Selecting Sponsored Channels: depending on where we want to create an impact for your brand, we will select the most appropriate channels. For blogger outreach initiatives, we will ensure content is shared to blogs as well as pertinent social media channels that are the most relevant for achieving our campaign objectives.
- Monthly Reporting: with the use of our proprietary technology and 3rd party platforms, we will provide you with all relevant metrics such as total reach of specific posts and referral traffic as well as engagement levels of a post and sales/leads generated.