It’s a bird, It’s a plane, No it’s the same word used yesterday how to diversify your content one word at a time


    The words above? You?ve probably seen them before on our site, and every other Web Marketing site on the Internet. Why? Because synonyms are few and far between (scarce, sparse, paltry) or the word just doesn?t have the right sound or meaning or connotation. It?s word choice that makes content often sound so similar on sites that share a common goal or product. It takes a content writer with a little extra time and care to make content spicy. But it?s not just synonyms that are making us sound the same: it?s cliches, metaphorical references to targets and climbing mountains, and the fact that keywords have controlled us like a ventriloquist with a puppet. (more…)

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