Promoting Your Kindle Book

    eBooks and eReaders have taken over the market recently. The Kindle, the iPad, and the Nook are all popular choices right now because these platforms allow you to purchase and read books quickly and easily – and without ever leaving the comfort of your living room.

    In fact, according to Amazon, there are roughly 180 digital books purchased for every 100 printed books. Amazon has been the leader in the market with their popular Kindle, pulling 67% of the U.S. market share with the Nook following at 22%.

    If you are an author or content creator, you should also consider working within an eBook format. This new market can bring your content to a whole new range of readers. SEO Brand will now tell you why.

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    YouTube Video Optimization Tips

    Admit it – we’ve all gotten distracted by YouTube when we’re supposed to be doing something else. If you’ve been caught watching cute animal videos at work, don’t worry! You’re one of the 800 million viewers that use YouTube on a monthly basis.

    YouTube is a rich source of videos, whether you want to be entertained or educated. Between 60-100 hours of video are uploaded to YouTube every minute, which makes for a lot of browsing. YouTube is an incredibly helpful platform to boost your company’s online presence.

    Getting your video noticed in the midst of the millions of others can seem like a great challenge. Fortunately, there are ways of boosting your videos with search engine optimization (SEO).

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    Lime Light CRM Integration

    Planning on Lime Light CRM for your current or future website strategies? SEO Brand is here to help.

    SEO Brand is one of the authorized integrators of leading CRM service Lime Light CRM, and these services are vital. Below, we’ll discuss some of the benefits Lime Light CRM integration and how we can get you started on the process right away.

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    What is Nutraceutical Marketing?

    Nutraceutical is a term which comes into existence by combining two words: nutrition and pharmaceutical. In short, it means the food products that can provide medicinal and health benefits, including the treatment and prevention of disease.

    There are a huge range of products included in nutraceutical, such as dietary supplements, processed foods, herbal supplements, beverages, and cereals. If your brand is in this line of work, let’s take a look at how nutraceutical marketing can benefit your company.

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    Using Google My Business Pages For Local SEO

    Billions of local search queries happen every single month.

    These are searches such as “Cuban Restaurant Miami”, “Dentist San Fransisco”, and “Marketing Companies Dallas”. If you follow your online search engine positioning closely, you will notice that Google has filled the first 5-7 positions on page 1 with a map listing so that users can see the physical locations of suggested companies.

    This also works for “near me” searches without needing to list your specific town, city, or state. For example, “SEO companies near me” or “plumbers near me”.

    These coveted rankings happen because of a feature called Google Places. It is based entirely off of a user’s location because a search such as “local dentist” will always bring up an entirely different result depending on where you live. Google Places becomes active automatically for users who search for local information.

    Your business can gain better local SEO rankings through Google Places with a tool called Google My Business pages. This free tool manages how your company is viewed all across Google. Find out more below.

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    How Small Businesses Can Benefit from Digital Marketing

    With the amazing technological progress of the 21st century, the Internet has provided a brand new way for small local businesses to benefit from digital marketing tactics.

    The first obvious benefit is reach. When you are a small business with only one location, for example, you can only promote so far. What if you would like to expand your client base into other cities, or the entire county? Crafting a digital marketing plan means that you can bring in new audiences who never otherwise would have known about your brand.

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    How to Instantly Increase Conversions on Landing Pages

    If the landing pages on your website are not getting you the clicks you want, there are tactics you can use right now to increase conversions.

    We know that creating the perfect landing page can be a long process. It includes well-written headlines, design effort, sales language from your marketing guru, and input from your IT team, who need to make sure that it works seamlessly.

    For this reason, SEO Brand has compiled a helpful checklist of ways that you can increase conversions instantly.

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    How Website Speed Impacts SEO Ranking

    Website speed is a measurement of how fast the pages load on your website or e-commerce site.

    A slow-moving website is actually a common problem among businesses, but many are unsure how to solve this problem, especially is they are afraid of “messing up” already existing features or the SEO that is already implemented.

    However, this is counterintuitive. This is because if a website takes too long to load, your key customers may lose interest and find the same products or services elsewhere. Slow sites may seriously hurt your conversion rates. More than that, did you know that search engines will actually take website speed into account in the ranking process?

    There are ways to ensure that your website speed is not slowing down your sales or your rankings. You may need to sit down with your website developer, designer, and digital marketer so that all of the necessary steps can be taken. Read below to find out more.

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    Google vs Bing for Search Engine Optimization

    Google vs Bing: once you begin the process of implementing SEO tactics into your website, do you need to tailor your keywords to one search engine over another?

    Of course, Google is the far more popular choice for users online. However, with the growth of the Microsoft Bing, Google’s dominance seems to have been gradually eroded.

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    How a Google Algorithm Update Affected SEO Techniques

    Google’s recent algorithm update, Panda, aimed at improving the quality of search results and has captured a great deal of attention. It was designed to detect sites with poor content and demote them within the SERPs rankings, promoting others in their stead. This has recently changed how companies implement SEO techniques into their websites.

    SEO Techniques

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