Tips for Better User Experience and Site Design

    User experience and site design is a tricky thing. Not because the process is inherently complicated, but because you have to put yourself in another person’s assumed non-techie shoes and be considerate. 

    Seamlessly integrating the two together can seem difficult. It’s a combination of solid visuals and successful website pages that not only work, but make sense to your target market. Luckily for you, SEO Brand’s got some tips for creating a better user experience and site design for your e-commerce site.

    User Experience and Site Design

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    Redesign and the Road to Modernization: 5 Questions Every Company Should Ask

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    When it comes to redesign, a company has to take a lot into consideration?everything from timely design to quality content. But how are you supposed to know when it?s time to make the change? Companies, you should be asking five major questions when you look at your website:

    1. Is my design a beeper or a smartphone?

    With design capabilities improving daily, design options have become diverse and amazingly multifunctional. Take advantage of modern tech and make a site interactive. Have a user interface that is more Angry Birds than Pong. Users want color and an interface they can happily use?seeking modernization, a company should be strutting their visual stuff. (more…)

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    Branding Your Business From A-Z

    While creating a logo for your company is important, creating a cohesive brand identity is what truly leaves an impact on your customers. If you are looking to leave a lasting impression with future clients, a business needs to have a level of consistency that only comes with real branding techniques. Having a professionally-made branding identity will inspire confidence in your customers as well as invite more traffic to your business.

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    Maximize Your SEO Efforts with Optimized Website Design

    In today’s day and age, you simply can’t ignore the importance of good website design. With over 3.2 billion active Internet users (around half of the entire world’s population) and with 70% of Americans shopping online, it is imperative that your website ranks well on search engines. As technology improves, overcoming your competitors requires more than traditional marketing. Search Engine Optimization, better known as SEO, is the pulse of any successful business. Let’s delve into some effective methods of mastering the art of optimized website design.

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    Case Study: CenterPoint Group, Trusted Procurement Advisor

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    Based in Princeton, New Jersey, the CenterPoint Group is renowned along the east coast for their ability to provide measureable cost-reduction solutions for companies operating within today?s market. There?s no question as to what the CenterPoint Group does for their clients; the question, rather, is what their website does for its visitors. We set out to create something that better embraces the excellence of the CenterPoint Group, taking a text-based page with very minimal white space, and making it visually dynamic and interactive. This is how we did it: (more…)

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