Keyword placement is incredibly important in terms of maintaining rank, but it doesn’t mean you have to sacrifice good copy to get there.
Content is king. We hear this phrase so often it may start to lose meaning. But it’s also true. There is a necessity to create content that is not only searchable, but shareable. This means making your can read well, with the intent to entertain, challenge and support your target audience.
Even if your marketing team does not have a content manager or in-house copywriter, there are ways of making sure your content is at the top of its game. Part of improving your copywriting means improving your subject matter, your writing quality, and your overall take on text. SEO Brand is going to teach you 5 new ways to improve your copywriting today.